Setting the right price for a product or service is one of the most crucial business decision. Price is important as it is business’ assessment of the value customers see in the product or service and are willing to pay for a product or service. The correct pricing strategy would mean sales and in terms profitability for the business.

We offer our clients a detailed process for evaluating pricing strategies and selecting the right price that has considered the cost of goods sold, price floor, price ceiling, competitors’ prices, price elasticity, value proposition and market share goals.